Search Engine Marketing vs Blog Marketing

We all know about search engine marketing (SEM) and the profound effect it has had on the advertising world. It has really disrupted the minds, and budgets, of advertisers. The concept is simple: People search for something and they get ads related to what they are searching for. It's targeted and it works.

There is another form of marketing that has been with us since the dawn of the marketplace, Word of Mouth Marketing. It is well known that Word of Mouth is a powerful form of marketing that usually occurs in face-to-face communications. Now with the Internet providing a much broader platform for communication, blogs have created a forum to drive word of mouth marketing to new levels.

Snapbomb is focused on Word of Mouth Marketing via blogs which provide a personalized and endorsed write up about your product. Lets look at the differences now between SEM and Blog Marketing (BM).

Search Engine Marketing	Blog Marketing
Targeted to an individual	Targeted to a community of readers
Not endorsed	Endorsed by someone who is respected and listened to by readers
Ad is shown as a single impression to a particular user for a particular search	Blog posts are available indefinitely for all users
No viral effect	Big viral potential as bloggers respond to blog posts on their own blog, linking back and/or discussing the product even further, extending reach far beyond the original blog posts
No effect on organic search results	Blog posts provide backlinks which have an effect on organic search results
Easily trackable	Due to viral effect and the way blogs are distributed, it's hard to accurately track the effect

 

As you can see, the differences are significant. Both have their pros and cons and a good marketing strategy should include both Search Engine Marketing and Blog Marketing.