Tuesday, May 6, 2008

Expand the Reach of Your Press Releases

Press Releases are a great way to share information with customers, prospective customers and shareholders about new things going on at your company. Press Releases are generally distributed to news media and other publications so that these news services and publications can then publish the press release to their readers/viewers. The problem today is that more and more people are using blogs to get their news, not the newspaper or from TV.

Newspaper readership has been declining significantly in recent years with an expected 50 million daily readers this year, the lowest it's been in 60 years. While blog readership has grown by leaps and bounds with an estimated 57 million people reading blogs as of 2006, overtaking newspaper readership. This trend is expected to continue.


So how can you reach these people that get their news online through blogs? One way to do this is via Snapbomb Blog Marketing. You can get your Press Release distributed on thousands of blogs very easily. It only takes a few minutes to setup a press campaign and you'll start seeing results immediately.

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