We have launched a new feature for advertisers called pre-approval.
Why pre-approval and what is it?
One goal Snapbomb has is to ensure high quality. Advertisers should get high quality posts and bloggers should get paid more because their posts are high quality.
The challenge is to define what high quality is - an impossible task as a matter of fact. That is because everyone's perception of quality is different.
The way to solve this dilemma is to give advertisers "a feel" of what the blogger's style is. Pre-approval adds a step in the Snapbomb process:
- Bloggers now request to write
- The advertiser gets notified and can review the blog (look at writing style, content, etc.)
- The advertiser approves or rejects the request
The feature is available in the advertiser campaign dashboard (check box, when creating a campaign). Blogs that apply to post are listed in the campaign dashboard and can be approved/rejected right there.
What will be the effect of this feature? Hopefully it will lead to more satisfied advertisers (because they can control the quality of their campaigns) which will lead to more campaigns which will make the bloggers happy!
Happy blogging!
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